Taking you back to my gymnastics days and how the pressure to be "perfect" still echoes in the way we approach content creation today, ESPECIALLY as women and service-based business owners. There's a better way!
We're talking about:
🌀 How content creation rooted in comparison and performance leaves us exhausted
🥣 What Jenna’s pies (from Waitress) and purple smoothies can teach us about finding your voice
🌈 Why your real life (yes, even your text messages or messy kitchen) holds the magic for your best content
🎨 The difference between creating to connect vs. creating to impress
Whether you're dreaming of starting a blog, a Substack, a podcast or just want to feel good about your Instagram again you can absolutely romanticize your business content by channeling your beautifully imperfect, everyday life, not stress over trends!
I was thinking back to my gymnastics days. It might be the reason why I. I really don't like being in competition. Any concept of competing with someone at this point in my life just brings me back to that time of having adults around me, pushing me to be competitive with other people. And it wasn't just gymnastics, but as a young girl, if you don't have the right people around you to.
Empower you to be yourself. There's a lot of comparison on you don't wanna act like this, you don't wanna look like that, you don't wanna, you don't wanna do this, you don't wanna do that. And I was thinking back about this and this pressure of like being perfect and it's something I stray away from, like I said, but I think it's something that a lot of women who are business owners feel.
This need to do because we were so used to as kids being compared to other people. So we feel like we have to be on this track of, we need to challenge ourselves. We need to constantly show people why we have earned the spot that we're in today and. FI find that it's really similar to this concept of feeling like we need to chase trends specifically in content creation.
So female business owners who know they need to get on social media, know they wanna create content around their business, or maybe don't wanna create content around their business but feel like they should. Feels this sense of, okay, well. I need to hop on these trends, and that might be the stress that you have about creating content of like, I don't want to be checking the content news every single morning and finding the trending audio and finding, doing the dance, and it, it's.
Not why we started a business. We started a business to provide a service for people or create a product for people. And so dancing in front of a camera feels really far off from that, and I don't blame anyone who's saying that I have felt the exact same way. So is this concept I reminds me of far back 2020.
When I knew I wanted to create content and I wanted to personally make content and have that be my job, and that is a part of the work that I do, is creating content for the sake of creating content, getting income from ads and affiliate income, and. Because I was creating content for the sake of it. I really felt like I had to lean in on these trends and do all of the newest things, and I was burning myself out so much because it wasn't coming from my real life.
And this goes for anybody who is creating content because they wanna eventually be a content creator or like, I assume the majority of the people listening are watching this is are service-based business owners who are like, I've always wanted to. Coach, I've always wanted to consult. I've always wanted to do X, Y, Z, and I know the next level.
In my business, I have a lot of referrals. The next level is to create content. I. But that's the problem with trends is that if we're looking at it in a lens of I need to follow this trend, I need to look at it from the outside, someone else is doing it, and I need to also do that. It's kind of a recipe for disaster because.
All content should be coming from our lives. Any content about anything. Now you might be thinking, well, I have a business, so my life and my business are two very different things. You know, I have kids and I like to travel, and then I have my business, and that's its own separate thing, but I beg to differ.
By the way, I'm Kira. Welcome back to the podcast. We talk about content creation for female coaches, consultants, and service-based business owners. So you can attract your dreamiest clients, live a life that you love, run a business that is effortless, and only doing the things that make you happy. So if that aligns with you, feel free to hit, subscribe, follow whatever platform you're on.
This. I'd love for you to join. So the fact that it's not coming from our real lives is putting us in a sense of analysis paralysis. Because you are an intentional person. You want to pull things from places that matter. You don't wanna just create content for the sake of creating content you that that's not the type of.
Person you are. There are some people who do that, and honestly, we can see it and that's why we don't wanna do it. It's like people using AI and not editing it. It's like we can all see it. And it's kind of just one of those things where you care so much about the work you do but when it comes to content creation, it could be really overwhelming because it's like, well, I have to talk about my business and so I have to put on this business hat. So I, I. Don't know if you've ever seen the movie Waitress or the musical.
Musical is based off the movie, but if you haven't, it is about Jenna who bakes pies and she bakes them based off of life experiences. She gets her creativity from her life. I actually have to find the name of the pie that she made. In the movie, and I mean, some of them were like darker pies, right? Like they were, they were, um, let's see.
Cut this.
So some of the key, at some key points in the film, we see her make pies whose ingredients and colorful names reflect her emotional state. So, um, the, I hate my husband pie because he was not a great husband. A bittersweet chocolate pudding filled that's drowning in caramel, the pregnant miserable self-pitying loser pie, which was lumpy oatmeal and fruitcake.
The I can't have no affair because it's wrong, and I don't want earl to kill me pie, which is a smooth vanilla custard. So basically channeling these experiences that are happening in her life into the creativity that she has when she bakes. This is all that content creation is for you. That's it. The life experiences you're having, you're channeling it into.
A form of creativity, which for multiple content creation platforms could be multiple different things For podcasts, could be a podcast for Instagram video posts, or carousels, or any, any imagery for a newsletter or for a blog. It's through writing. Creativity is the foundation of content creation. And all that you are doing is instead of chasing trends, instead of trying to find something else out here, you are channeling what's happening with you.
And that actually unlocks so many doors for you because now when you feel like you want to create something, or maybe you feel like you have to create something, or maybe you feel like you have to create something, but my goal when I work with clients is you want to create something. Is knowing that you can now just pull from what's happening in your life.
So when I work with clients. The process that we go through is I will have them like literally bring up text messages, bring up emails, bring up funny things that happened over the weekend with their kids, things that have absolutely nothing to do with their business because there is always a through line with that.
And if you're any sort of artist or creative person, if you like to paint, if you did theater as a kid, if you wrote stories, you'll know that there is a way to pull. Every single thing into another lens. That's what creativity is. It's us putting our perspective on something. There could be 10 different people who are given the prompt, make a Instagram post about the thunderstorm, and all of them are gonna be wildly different.
I can even make it more specific than that. Make an Instagram post about how. The thunderstorm makes you not feel inspired. Again, they will be wildly different because the experiences that you have in your day to day life, the experience you you've had up until this point, up until this day from the moment you were born up until this day, is going to be so different.
And the lens in which you see these experiences in context with your business is also going to be so unique. So. I'll give an example. Studio Violet, my business. We work with female business owners to help them love content creation so they can attract more dream Clients love what they do, romanticize their days and just fall back in love with why they wanted to start this business to begin with.
So if I were to want to write a Substack newsletter post, and I am just gonna look at what's right next to me, which is a smoothie, a purple smoothie, you might be wondering, well, how the heck am I able to connect a purple smoothie to me talking about.
Content creation and let's, let's even make this more specific, just so you can see how I can do this. Um, let's say I wanted to, I needed to write a Substack newsletter and specifically I wanted to talk about, um, how to do Instagram carousels, I don't know, Instagram carousels. And I have the smoothie, right?
Okay. So I'm just gonna look at the smoothie and I'm going to start thinking about like. Just what I'm seeing right now, I know that's kind of meta, right? I'm writing a substack newsletter about Instagram, but when I look at this smoothie, I'm kind of shaking it because it's been sitting here for a while and there's some stuff at the bottom and there's a lot of stuff in here.
There's like sea miles gel and greens, maybe, I think fruit and stuff. So the first thing that I'm realizing, I mean one, one thing is it's cold in my hand. It's cold in my hand, and then. Another thing I'm realizing is I need to shake it before I drink it. So I, I mean, I don't know where I'm going with this, but I'm just thinking about what I'm feeling when I am holding and looking at this smoothie.
So I have to shake it up in order to drink it, and it's really cold on my hand, but I know like when I drink it, it'll be refreshing. It. I blended. We blended a lot of different, I didn't do it. My boyfriend blended a bunch of different things together that were a bunch of different colors and it made it this pretty purple color.
So I'm just like looking at things that are making me feel right now. I'm feeling cold. My hands are feeling cold. I'm feeling how I'm shaking this and I think that's interesting that I need to shake it. And a bunch of colors went into it and it's this really pretty purple. Okay, so now I'm tasked to write a substack newsletter about Instagram carousels.
What do I feel about Instagram carousels? I mean just like, just like in what I'm finding now. What I'm finding with Instagram carousels, people are now doing like a bunch of different.
Types of content on Instagram carousels. You know how it kind of used to be like three tips to do X and then you would swipe tip one, tip two, tip three. Now what people are doing is they're feel like they're pulling more real life pictures, more unedited pictures. I feel like it's less educational and more lifestyle.
I. Feel like people are doing a mixture of videos and still images in there. I like that you can add music now to Instagram carousel. So I think that's so cool. And so something that I'm now finding as a thread to these two things we were talking about how the colors are really pretty, but we had to mix a bunch of different things and with Instagram carousels.
What I'm finding too is that you have to mix a bunch of different things to make a carousel that really makes you feel good. I mean, I was scrolling through a carousel yesterday and it was pictures of a beautiful house and talking about someone's journey of renovating their house and they were kind of taking a combination of pictures and videos of the finished house, but then videos of them like working on it with their husband and there was little text and so it almost felt like.
It wasn't as curated, because it was put together in a really organic way, in a way that actually happened, it made it really whole and really interesting. And so the through line that I'm seeing is that by throwing a lot of things together, like in the smoothie, that maybe you don't really know if they're gonna taste good together, but you know that they're good for you.
Or maybe if you even know that they're gonna taste good, but like looking at them. Just separate. How am I going to be able to eat all of this? You see the pile of kale, you see the pile of the sea moss gel, and you look at it individually and you're like, how in the world am I going to eat all of this?
I can't just eat kale. I can't just like do a scoop of sea moss gel. I can't just have these frozen blueberries. But when you blend them all together, it's so much easier, and then you can just drink it. And it creates this really pretty smoothie, really easy, like I can get all of these vegetables and fruits and nutrition nutritions, nutrients, all in this one smoothie.
It's almost like you it, Fox, Fox get it.
It is just like an Instagram carousel where you don't quite know how all of them are gonna fit together yet. But a trend that I'm seeing, I'm saying trend, A new thing that I'm seeing is that we're not actually trying to over curate them. We're having fun and almost like pulling from our. Photos in our phone, like when I'm making carousels, I just kind of pull photos from my phone on what's happening.
And from there, that's actually the curation. From there, you can create this, this really cool experience for people when they're scrolling and then they can kind of see a journey, but you didn't quite know that you were making it. You didn't quite. Like, like separate. It's kind of hard to just see one video, but when you put it all together in a carousel, you can see the story of renovating your home renovating your kitchen.
Do you see how I was able to connect a smoothie to an Instagram carousel? And so in this newsletter I can then talk about that. I can post a picture of my smoothie. I can. I can bring my life into it, and I don't now have to go out and say, Ugh, I can only post a piece of content when there's a trend.
I can only post a piece of content when it's like templatized from what someone else has done. It's all ready in your life.
You gotta stop. You gotta stop.
It is already in your life. It's already things that are happening day to day, and in fact, that's what makes trends is people just making something a little unique and then other people liking it.
Pulling this back to waitress. What if you approached content, even if you weren't posting, but what if you approached your dreams of content creation? Maybe you've been dreaming of starting a blog, maybe you've been dreaming of starting a substack or a podcast, or just getting on social media and being.
Proud of that or having a website that you literally wanna show all your friends 'cause it's gorgeous. and being.
Proud of that or having a website that you literally wanna show all your friends 'cause it's gorgeous. Think about how you can bring your real life into it. Manifest Jenna from Waitress. Think about how you can pull your life experiences and make that into pie. AKA. Your content channels and see how much more creativity you can have.
There's always a through line, and while the example I gave felt probably a little bit meta talking about content on content platforms, really the root of it is that your life is the content and not in the need that you need to share every single thing that's happening that you need to vlog everything that's happening.
You need to share when you went on vacation or nothing like that, but. Your life is where you can pull from the content. You don't need to look outside, you don't need to look at other creators. If that's a helpful tool, you can totally do it. But I find that women who are just starting with content creation think that they need something more when they really don't.
It's all about what's going on in your life, the perception. You have about what's going on. Now, if you asked someone else to talk about carousels and smoothies, someone else is gonna say some something totally different. So it's not something you even have to worry about ever feeling like someone else is gonna do it either, because even if they do, yours is always gonna be original 'cause it's always gonna be through your eyes and your perception.
So find a way to. Pull from your life. Even if that's doing something in your business where you're bringing up something that's going on in your life and putting it into perspective of the work that you do, and you will find that constant creation can be so much more effortless, so much more enjoyable, and your dream clients are. and your dream clients are.
Actually really going to see you for you. And we know that's why they choose to work with you. Not because of the services you offer, but because they've spoken to you and they trust you. Hope you enjoyed this episode. Feel free to subscribe if you want more like this, and I'll see you next time. Bye!
thestudioviolet.com | @thestudioviolet | Book a fit call ♡
Share this post