I promise, it has to do with content creation.
In this pod, we're talking about:
🌀 Why your content gets easier when you get more specific, not more generic
🌀 What Hailey Bieber’s “lemon not butter” moment teaches us about personal branding
🌀 How to find your unique POV (without inventing anything new)
🌀 Why your niche is YOU — not a box you squeeze yourself into
🌀 How to filter your content choices through your actual lifestyle (not someone else’s blueprint)
Whether you’re building a dreamy personal brand, trying to reconnect with your creative spark, or just need a reminder that you’re allowed to create in your own way — this one’s for you. 💜
There are actually only a select few things that make sense for you and your lifestyle, and that should be a relief.
Sometimes we think that like with a blank canvas, it means endless possibilities. But what it really means is endless overwhelm.
there actually can only be a set amount of things that work for you based on your personality. Your lifestyle.
This little pop culture thingy is going to help you so much in your content creation, I promise. And it all starts and ends with Hailey Bieber. Let me explain. I saw this blog article recently, and it says, Hailey Bieber says butter yellow is played out, meet the color trend she's backing instead. And I swear when I read this, I said, oh my gosh, this needs to be in my podcast.
Because it has so much to do with your journey as a business owner, as someone who loves the work they do. You're just not sure what to create in content. I promise this has a connection, so just stay with me. So this article from who, what wear.com says, if you're feeling a bit fatigued by the butter yellow color trend, you're not alone.
So there's been a color trend. A lot of people apparently like this color butter yellow, but Hailey Bieber and her brand road unveiled in their latest launch, a flavor of its new skincare, Montini in her social media, it says, Bieber addressed her followers in Instagram story, responding to potential questions by saying, and stop asking me why it's not butter yellow.
It's not butter yellow because it's lemon, not butter and butter yellow is played out respectfully. So what the heck does this have to do with content creation? Especially your journey of being a business owner who loves the work they do, who wants to share their journey online? Or maybe you don't want to, but you feel like you have to.
What does this have to do with what you do? Well, it's all about the purpose of content creation. Why you put your content out there. It's not to get more clients, it's not to have a million followers. It's so that you can do the work you do and the reason why you're doing the work you do. Is because you have seen it done differently and you know it could be done in the way that you have created.
It's the lens in which you see this work being done. You know, it is, in your opinion, the best way for it to be done. It's the lens that you see the world through. It's the stamp that you stamp. Everything that you create. This is your process. This is uniquely you. You see everything else as butter yellow.
You see the way other real estate agents do their work or the way that other HR consultants do their work, and you said, you know what? No, I'm not going to do this butter yellow thing. I've done this and it doesn't feel right. I'm going to create lemon cini. It's lemon, right? Lemon. I am going to be lemon, and I'm gonna tell people exactly why lemon is so much better.
Now, this isn't an attack against any one color or another, but hopefully you see that there's this connection between the purpose of creating content. And when I say creating content, I mean posting on social media. I mean, having a website that absolutely embodies every part of your brand that you know it could.
That means having a substack. That means every part of your creative process, every part of how you're seen online, that is all content. Content is just the act of creating. And that's really what the point of all of it is about. By the way, welcome back to the podcast. Welcome back to Romanticize Your Life.
I am Kira. I am the artist and creative director here at Studio Violet, A design and content studio for women who hate social media, but know they need to do it. If this is a topic that you feel like you can use a little bit more of, go ahead and subscribe to the channel. Follow wherever you're listening to this.
I release new content all the time. Just about this, and personally, I do it in a way that I find to be lemon. I find it to be lemon. I have found when I started my business that I heard a lot of people who worked in social media or who did brand design, and I heard butter yellow a lot. I heard the things that seemed generic to me.
I saw things that were done that I'm like, gosh, if they just did something differently, if they just did this differently, if they just looked at it differently. Yeah, then it would be, it would be better personally. Now, this isn't me attacking anyone, but this is why you started your business. This is why everybody starts the work that they do, is that you've either been in a system, like a corporate career where you've seen processes happen over and over and over and over again, and you're like, I need something to change.
I need something to change. I cannot sit here anymore and see this happening. I can't see team members not able to communicate, so I'm going to. Create a business that's actually going to help team members communicate, and not just in the generic like icebreaker way or I've always loved homes, I wanna be a real estate agent, but I see other real estate agents just kind of being really transactional.
Whatever that might be, it's because you see the surrounding, you see the existing as butter yellow and you know, you can add your unique lemon to it. There are three things that I know that you might be thinking in this realm when it comes to content creation.
You know, you have your work, you know, it's special, but it's kind of hard to speak that towards other people in a way that they understand and specifically speaking to like what they're looking for. Clients, I mean, the whole point of content creation, of course, it's to express ourselves. It's an art form.
It's to put the stamp on who we are and then in turn to bring clients to us, right? It's a secondary thing. I think when we think of it as primary, we start selling on social media and we start feeling like every post should be yielding a specific number of like responses or leads or clients. That's where it can get weird, but anywho.
There's a few things that I know you might be thinking about this, and I have to plug in my computer because it's gonna die,
When it comes to showcasing your content in a way that is uniquely lemon to you, the first thing you might be thinking is like, well, I can. I really can't post anything unless I have some sort of template and I get that.
I get that templates can be really, really easy and I'm honestly was talking to my coach today and she was telling me I was trying to find a freebie to make and we were talking about maybe making a few templates and maybe an AI content creator, GPT. So look out for that soon. That's something you're interested in, but they can be really helpful.
They really can. But the problem is that there are so many different templates out there. There's so many different approaches of how people are making content out there that it can sometimes feel like, well, what template do I use and how do I use it, and what colors do I use? If you don't have a brand, it could get very overwhelming.
So. That's what you might be thinking is like, okay, I have, I need templates. I need templates. But what you really need is you need to make content within the templates that are right for you.
Now, in creativity and art, we can say that really anything is possible. Sometimes we think that like with a blank canvas, it means endless possibilities. But what it really means is endless overwhelm. When we have all the possibilities, it feels like we have no possibilities.
So what I believe is that. With your content, be it a Substack channel, your Instagram, a YouTube channel, a blog, a newsletter. There are actually only a select few things that make sense for you and your lifestyle, and that should be a relief. I'm trying not to use the word should, but I wanted to use it.
That can be a relief to you. I invite you to see that as a relief to you. Because instead of having to fish through, I mean, I'm sure there's a hundred billion different types of templates and approaches you could use for social media and content creation. There are only a select few things that are right for you.
So let me give you an example. The way that I like to express myself, as you can see, is through speaking and videos. I do not personally at this point in time lean in on having a substack that is very writing heavy because the way I get my creativity is by talking things out like I'm doing right now. I like to voice memo my friends.
I like to send people videos. I am very much about that. I majored in theater. I went to acting school. I'm very comfortable being in front of the camera. So for me, there are only a select few channels and approaches that are right for me. So I've already narrowed that down. I've already said to myself, well, my main.
Root, my main seed platform is going to be my podcast, my YouTube channel. And from there I can, I can pull other elements, you know, written elements, but that's gonna be my seed platform that creates everything else. And even within that, I can say, well, there's also a certain. Way that I speak, I speak expressively.
I also want this very thoughtful, slow paced approach. So I used to add a lot of music to my other, other platform, other other YouTube videos that I used to make, just add a lot of music and, and effects and everything, and, and I realized again. For me, there's actually only a select few things that make sense for my content approach, and because I want women to feel like they can slow down and romanticize their life and bask in this beauty, I actually don't want it to be over edited, so that already takes away so many decisions that I have to make with, oh, what kind of templates do I use and what kind of approaches do I use?
And do I do this channel? Do I do this channel? It just unfolded itself and it's so easy now for me to be able to create content because I know after I've narrowed it down. There's only a select few right channels. Now, if I did get more involved in Substack and wanted to write a little bit more, there would only be a select few ways that make sense for who I am that I would write it.
I might not write things that are really professional. Because that's not who I am. I might, I lean in on the podcasting, feature of substack because I like speaking and maybe if I lean more in on the, on the writing, maybe I like record myself and just use that transcript.
There's only a select few ways that work for my brand. And now it's so easy because I'm only picking from a few options instead of 10,000 templates and ideas. So. I know there can feel like there are so many different challenges and options and and ways to create content and sometimes that can be helpful.
I've definitely signed up for reels, challenges and things like that. That could totally be a great way for you to get started. But when we talk about creating consistently, I wanna invite you to see that there actually can only be a set amount of things that work for you based on your personality. Your lifestyle.
So your lifestyle may call for, you know, I don't wanna have to post every single day. I have kids, I have cats, I have my walks, and I don't wanna have to do that. Great. Or when it comes to reels, maybe you get your best ideas on walks, so maybe you focus more on like talking head reels as you're walking and edit things over that.
So again, I can go on and on forever. But when we start becoming more intentional with, wait what's right for me, and going back to this concept of what is my lemon? We can see that our lens in which we see the world and our approach and our personality is actually going to be able to lead the content creation element instead of us trying to fall into this path that other people are carving for us.
Another thing you might be thinking is, well, I have nothing to say. I have nothing to say on social media. Like I open up the platform, and again, it goes back to this thing of there's a million different things that we could say. So it's like I don't have anything to say. There's a million different trends going on and ways that you can post and templates and all this stuff.
I don't know what to say, but what it really is, is I don't have a lens to speak through yet, and that's just us understanding that. Our personal experience, our personal life is actually the lens. You just don't have a lens to speak through. You just don't know what your perception is about it. Again, you don't have to go out and search for it. It's all in what you experience every day, what your perception of the world is. I'll give you an example.
I have a brand design studio like. A a many people have brand design studios, content studios do social media, but my lens in which I see it and see social media is I see it as a means of manifesting your dreams by romanticizing your life, and it is a form of creativity and not a form of marketing. I found that through understanding that those were my goals, like when I think back.
About what I want in life is I want to wake up every day and love what I do and be intentional and be mindful and bask in beautiful feminine interior design and just make everyday beautiful, like I love design, I love beauty, I love art, and I wanted to lean more in on that. And so when you think of like, I actually.
I could talk about literally anything within that perspective. I could talk about these soul space incense, which I absolutely love. This is not sponsored, although I am in conversation with the team because I absolutely love these so much, and they're like, we love your content. I'm like, well, I love you, so this is great.
I could talk about incense. And make a whole blog article about how incense are so helpful for building your business because it is a way to ritualize every day. And going back to romanticizing your life, I can talk about, um. Having a mouse, I can talk about the importance of having a mouse on your computer because being able to touch something tangibly can help you be more aware of your surroundings and be more intentional about your work in life.
Like this is what being an artist is, even if you don't consider yourself an artist. Creating content on social media requires being an artist, and that's okay. We're all artists. Being an artist means having a point of view about everything, and now it's so easy for me to make content because I just basically can talk about anything and I know what my angle is.
I know what my lens is. My lens is romanticizing your life. I'm an artist. I'm creative. I love beauty and design. I love purple. I love cats. All of that. I can spin that into whatever I want, whatever topic I wanna talk about. So if you feel like you get on social media and you're like, I don't know what to say.
You probably just aren't clear on what your lens is, on what your niche is. And that goes into number three is like I have to post within my niche. And usually people think that a niche is like I'm piecing things together. Like I always imagine like that claw and you're just like getting a bunch of things from the claw machine, and then you get them and you like put 'em together.
But the claw machine is like, it's like out there. It's not in here your niche is you. Your niche is not, I need to carve the sculpture. It's, I just need to chuck away what's not there to uncover what was there the whole time. I just need to draw the drawing that has always been there and just.
Work around it and like make sure the white space shows what has always been there. And so when you know that you can post with yourself as the niche, it becomes this very easy perception of knowing that you can create any content you want because you're the niche people.
Obviously are going to pur. They're gonna purchase your services, they're gonna invest in your business because of you. And so if we're trying to reach out and look for other things, if we're trying to like just grab the butter yellows and making that part of our business, people have seen butter yellow, they know butter yellow, they're looking for lemon.
They're looking for something different. They're sick of butter yellow. I personally think both colors are very pretty, but again, this isn't about the colors. They want the lemon. You wanna show how you are the lemon, and that means that you are the niche. You're the niche. You can, you just need to get clear on what your perception is about different things and your point of view about different things, and maybe that comes from journaling a little bit more.
Maybe that comes from voice memoing just yourself or talking into chat GBT and like asking what that means. But the more you can lean in on like, what do I value? Instead of running away from that, the more you can find your niche. So for example, a lot of, a lot of people think that, okay, you know, I have my business account and I can't talk about my dogs.
I can't talk about, um, how I love tennis. I can't talk about how I love artwork and I'm going to the movies with my husband. I can't talk about any of that 'cause it's my business. But again, people are not investing in your business 'cause it's a business. They're investing it because. Of you and you are implicitly magic just by being you.
So bringing all of that in is not only, encouraged, but it is actually essential to be able to really lean in. On who this brand and niche is, and it's the difference between going on an Instagram feed and seeing like kind of generic quotes in your, like, I don't really get the vibe of this and going on an Instagram feed and being like, whoa, I feel like I'm in a room right now.
I feel like I've been dropped in a pond and I'm in this Alice in Wonderland vibe and there's all these colors and I like it. I don't know what it is, but I like it. It's artwork. That's something that I've worked on too, is I want, when people go on my feed to, it sounds really silly, but I want people to be able to blur their eyes so they can't see any of the content, but still get the energy of it.
That's always a good gut check for me. Like I go on an Instagram. Feed and I blur my eyes a little bit, so I can't see what it's about. I don't, I don't see like what they do or the actual services, but I get a vibe. And usually you can get that from imagery and colors and shapes, and that's really what your social media and your brand is.
It's that, all of that, the visceral, the visceral part of who you are. And again, you're never gonna know what that is unless you lean in on, I love dogs and I love this and I love that. And then you and I. That feels like a fit, can go through 📍 this deep dive conversation and figure out, okay, what do you want your business to look like?
What do you love? How can we intertwine the two and then we make something beautiful and then your brand all of a sudden becomes you. Even though it was you all along, it's just highlighted and elevated, and then you can wake up every single day, go on your website and be so proud of it. Go on your email and have these amazing email signatures that you feel like are just part of your world.
Go on Instagram and scroll through your feed and create more content and know that you're making a world for people because this was you all along. You are the lemon. You are not ever trying to reach for the butter yellow again. You are unapologetically lemon. Just like other people are unapologetically their own sort of lemon, that's my goal for you is I want you to be your own lemon.
And if you just listened to this, you'd probably be so confused if you just popped in right at this moment, but hopefully you started at the beginning and you understand how I got back around to that.
If you want to learn a little bit more detail about maybe why your social media's falling flat, you can go ahead and watch the next video.
So happy you're here. As usual, subscribe. All of the things. So, so, so glad to have this conversation with you. I will see you next week. Until then, stay inspired and stay creative. Love you friend. Bye!
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