Especially because I know you want to be intentional with your time. You’ve got a lot on your plate, with all the work you do day in and out with clients.
I'm diving into a concept I stumbled upon called 🪷bloom scrolling🪷 — the intentional, uplifting cousin of doom scrolling. This phrase unlocked something big for me as a business owner, artist, and content creator who wants to be inspired by others without spiraling into comparison or burnout.
In this < 17 min voice memo-like podcast made just for you, we talk about:
🌸 The difference between consuming content as a listener vs. as a self-critic
🌸 Why your energy while scrolling matters just as much as the algorithm
🌸 A gentler way to witness others’ success without shaming yourself
🌸 Why your business is a home for your work, your soul, your story (not just the "boring" part of you)
A few weeks ago, I joined Substack and I heard someone use the phrase bloom scrolling. I can't remember what the context was, but basically the opposite of doom scrolling, bloom scrolling, lifts you up as opposed to making you feel a sense of doom and analysis paralysis and comparison.
And I really wanted to talk about that because I feel like. As female business owners who we wanna create content, we wanna have brands that we love just as much as our clients. It can be hard when we feel like we could be getting inspiration from other people on social media, but it just feels like it weighs us down because we're not doing what they're doing.
It's this level beyond inspiration where it becomes overwhelm and bloom. Scrolling kind of made me feel like could be a little bit of a solution to that. Welcome back to the podcast. I am Kira, artist and creative director of Studio Violet. So glad you're here. If you love talking about how to create content and have a beautiful brand that is a world for you and other clients, so you can romanticize your work and your life, feel free to follow along.
You can subscribe on here wherever you're listening.
When I heard the phrase bloom scrolling, I immediately thought of the platforms that I go on that actually lift me up rather than bring me down. But more deeply, I started thinking about, well, what is my perception when I'm going into scrolling? When I'm going on Pinterest, for example? I find that I always feel really inspired, and that's because whenever I go on Pinterest, it's because I'm either building a brand and I'm getting inspiration, or I'm designing a room in my home, or I am creative directing a photo shoot, and I'm already coming at it with this really inspiring eye. I'm not coming at it. Trying to get rid of boredom like I sometimes do on Instagram, and because my purpose going into Instagram can be boredom.
My resting state is down here, and since boredom is already a very low vibration, anything that kind of. Even threatens myself in any way of like they're doing that and I'm not. I'm already at this low level, so it just becomes this lower and lower, lower level that I get to, and then I exit Instagram and I'm like, I don't feel any better.
So comparing these two platforms to me, going into Pinterest and feeling super inspired versus going into Instagram because I'm in the bathroom or waiting in line, kind of is the determining factor of whether I'm. Bloom scrolling or doom scrolling. And that might be the same with you.
As somebody who believes fully in manifestation in all of its levels, I believe that what you surround yourself with is more of what you're manifesting for your future. And equally, the energy and state that you're in when you're surrounding yourself with these things is how you're going to let them affect your life.
So if you're going into Instagram. And you're in a state of comparison and boredom and frustration, maybe a little bit, and you're just at this low vibration, then you're not going to see the beauty in the content that others create on it, and thus, you're not gonna be able to manifest any of that beauty in your real life.
Whereas when you go, let's say, on Pinterest or a platform that you feel like you get a lot of inspiration from, be it Substack or YouTube. You feel this sense of wonder and you end up being able to manifest more of that, not necessarily because of the content, although there could be good versus bad content, but you're curating your feed, so the algorithms are very smart and are gonna start feeding you what you're interested in.
But it's more of the mental state that we're in before we go into it.
Now, others will say scrolling is bad. And when I first started my blog, now I have a few, I have two different brands, and so I have a lot of different platforms. So I have Studio Violet, which is where you're listening or watching
and then I have my personal brand, violet Gaze, where I get a little bit more into my life as a performing artist and kind of behind the scenes of what it's like to be a performing or visual artist in today's world. When I first started my blog on Violet Gaze, I was very specific with myself because I didn't know how to be in a good, healthy state.
Scrolling on Instagram. I said, I'm just not gonna scroll on Instagram for a little bit because I was writing blogs, so Instagram wasn't really gonna help me write blogs, but. I just didn't wanna get into analysis paralysis, which is what I found that when I was in that state, in that particular state, when I wanted to be creative, I didn't wanna second guess everything I wrote on my blog.
I didn't even wanna put my face on there. I just needed to get stuff out for me. I just couldn't be at a good mental state when I opened Instagram. To help serve my content creation, that other platform. So I just stopped and I think there's totally a reason for you to actually say, I am not being, I'm not being thoughtful or intentional when I scroll.
So I'm just gonna get rid of this app, or I deleted it from my home screen.
But if you feel like you do get snippets of really inspiring things on social media platforms, on substack, on YouTube, on Instagram, but you're just like, I don't want to be doom scrolling, then I invite you to see that the transition between doom scrolling and bloom scrolling is simply the perception of I'm here to listen.
I'm here to listen. Listening has a sense of empathy because we're not going ahead and placing our opinions on something. We're not even involving ourselves in something. I remember when I was younger, I'm Greek, so my parents would bring us to Greek Orthodox church, every Saturday.
And I remember looking at the pictures of the icons and their eyes were really big and their ears were really big. And I don't know if you've ever seen icons the Greek Orthodox Church, but sometimes they're a little weird looking. And their mouths were really small. They almost look like aliens.
And so I asked my dad, maybe I was five or six, I said, why are their ears so big? Their eyes are so big and their mouth so small. And he said because it's more important to listen and to watch rather than to always speak. And I. Think about that when it comes to content creation too.
What is it like if we focused first, right? Not always just on listening, because I want you to grow your business so you can do the work you love with the people you love. So you can live a life you love. But when you do need that sense of inspiration, when you do want to be a listener, what if we looked at scratch that?
But when you do also want to see what others are doing and be a spectator for a bit, what if we looked at it as listening and not as scrolling, not even as engaging, but if we went into content creation, just saying, I wanna listen. I wanna listen to what other people are saying. I wanna listen to what other people are feeling, and I wanna listen without having a specific.
Point of view about how that affects me. It's kind of like when a friend is venting to you and you hear them say something. I'm trying to find an example, like when a friend is venting to you about a guy and she's like, I really hated it, that he didn't take his shoes off right at the door when he came inside.
And then you interrupt and say, oh, well, do you hate it when I take my shoes off? It's like, well, that's not the conversation. We're talking about him. Or, this isn't about you, you're a listener right now. It's not about you right now. And so. It might sound a little different from if you hear my other podcasts or read my other content where I say that content creation, you always need a point of view, but I'm not talking about content creation. I'm talking about bloom scrolling. I'm talking about when you take on the perspective of a listener of a consumer, or just of an audience. Member a spectator. I often relate content creation to art because it is, it is.
You're going to an art museum and you're seeing what other people are putting up and what their perspective on the world is. Every time you see someone's post someone's blog post. You're listening to this podcast right now. You're seeing what my perspective is on content creation on the world, and.
You are allowed to have a perspective, a point of view. But if you wanna get something from when you are consuming content, then I really invite you to take on that perspective of being a listener and really thinking about what listening is.
Listening is. Empathy. Listening is not putting in your specific point of view on something. You're here for someone else. You're seeing what they feel about the world, and you can have your own perspective on that, but it almost takes away this pressure of feeling like. You need to do something with it or you need to compare yourself to it.
That's why I had to stop scrolling when I started my blog because every time someone would post a reel, I'd say to myself, I need to post that. I need to post a reel like that. And I made it all about me, and I wasn't listening. I wasn't seeing the full beauty of their day in the life real, because I was so focused on how can I do this now I have to do this.
It was killing the creativity and it was dishonoring the work that they've put into this beautiful creation.
So three takeaways I want you to get from this. Number one. What can you get from scrolling? What can you listen for instead of placing yourself in, oh, I should be doing this. Oh, that's a good idea. Now there's a space for that. I have a whole brain dump system that I do with my clients.
When they wanna create content, I create a whole system for them. A way to brain dump. We have an, I have an AI content creator for them. There's a whole section for them to brain dump. I create a system for them where they can work with their AI content creator and turn those brain dumps into content.
But if you are scrolling for Bloom, scrolling for absolutely having no agenda other than to enjoy this, then just ask yourself, what can you listen for? Like when you're in a park or you're going to the beach, you don't have really any other agenda than to be in the park, right? If you are going for a walk, there's really no other agenda than to just go for a walk and come back.
That's what I want you to feel when you're scrolling on social media. There's no agenda, but you are listening for certain things. You wanna hear the birds, you wanna hear the kids playing in the playground. You wanna hear the waves,
what can you listen for taking it outside of yourself when you're on social media, noting maybe what, what's making you feel something and noting that, but not going any deeper than that. Not saying I should be doing this. Oh no. Uh, they're doing this and I'm not, and I'm telling you this because I do it so much.
In no way am I saying that was then. And this is, now, this happens to me every single day. I constantly should myself, I constantly look at others and say, I should be doing this. And so this is just as much of a message to myself as it is for you. So what can you listen for and how can you honor what the other person is doing by just.
Loving. Just appreciating it as the art it is, and not trying to place yourself in it. Not trying to make your mouth any bigger than it needs to be in that particular sense because it's not doing you a service. You know, when you go to an art studio, when you go to an art gallery, or when you see a play.
You are there to listen. You are there to see what the director, the playwright, the creator, the artist, the actors, whomever is involved in this. You're there to honor their work and afterwards, yeah, you can reflect on it and say, I liked this. I didn't like this. This is how I felt. But when you're in it.
You're just there to listen. You're just there. And it doesn't have to be about what I should be acting. I should be writing plays that's distracting yourself from being in the moment, man. Number two. What you scroll, you manifest, and that also doubles as the mind state that you're in when you're scrolling is also what you're manifesting.
So if you're scrolling with a sense of should and the sense of doom and the sense of, I need to be doing this, or else you're gonna be manifesting more of this energy and you won't be able to then enjoy things, you're going to constantly. Be comparing yourself to another business owner and saying, well, they're this far and I'm only this far, and you're not gonna be able to just sit in it and say, wow, I love what they did.
Again, saying this as much for me as I am for you. And number three. Scrolling is just like going to see art, whatever your favorite form of art, whether that's going to a gallery or going to a play, going to a concert. Scrolling is exactly like that. You're there to listen. You're an audience member. How freeing is that as a performer?
I am a little different because I, every time someone's on stage, I'm just like. Can I get there? I just wanna be there. I'm always like, I just wanna be on stage. I love being on stage. I love performing, expressing myself and sharing that with someone else. And I love singing and acting, but a lot of people feel really comfortable as audience members and that's amazing.
That's great. And I also have to give myself permission to also be an audience member. 'cause I would not be able to be a performer, an artist if I just performed all the time, if I was never watching other people and sitting in that and saying, wow. Patti, lone Man. Wow. Tina Fey.
Oh my gosh. Emma Stone. I study them because they're amazing, and I wouldn't be able to do that. I wouldn't be able to grow myself if I wasn't listening.
This is like five levels deeper from what I'm sure you're used to hearing about social media and content creation tips. But it's how I work with my clients because I just don't see any other way to have a brand and to create content than to see it as an art form and to invite yourself to be a listener without shame, without blame, without doom.
So you can fully manifest your dream work, your dream clients, and your dream life. That's what I want for you. I want you every day to step into your business and it feel like a beautiful world. You built like a home that is designed perfectly for you. There's a reason why the colors in my branding is very similar to the colors in my studio.
It's because I fully believe in. Just stepping into an entire world of your business, of your work. This is the work that you have worked so hard for. You came from a space of either being frustrated by how systems were, or by knowing there was a better way, but never quite being able to do it in an organization or just by knowing that you've always loved to do this and how you get to do it full time with clients who you hope at one day,
because you want to have a beautiful, romantic, gorgeous, stunning life and that your business is a part of it. Just because it's the word business, and that's a boring word, does not mean it needs to be the boring part of you. Your business is a part of you and. You might notice that I think going forward in my podcast and in my content, I wanna be using the word business less and the word work more doing your work because business is just going to get the LLC or the S corp or the C corp, you know it's going to pay the taxes and everything.
It's deeper than a business. It's your work and when you give other. Now I'm gonna say business owners. When you just give other business owners the ability to have a space online when you're scrolling to show what they love about their work, you're then going to be manifesting that for when you create your own content.
Others will be able to give you that space and you'll be able to create that space for yourself if you're interested in building that world for your brand where you know you could. If you want to build a beautiful world for the work that you do, where it truly feels like it's a home that people step into, that you step into every single day through your branding and through your content creation, then I'd love to get on a fit call.
We can explore how you can be thoughtful about content creation, how we can build a glorious brand that reflects everything about who you are and more that connects to your lifestyle, that makes you showing up every single day. So exciting, and that gives you an amazing balance of being a listener and being in your work.
I'll see you next time, friend. Bye!
thestudioviolet.com | @thestudioviolet | Book a fit call ♡
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